強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 強大全案

安益實業

益于大眾的乳業精品

背景:

  2017年1月,總書記在河北考察,給中國乳業提出了一個重大命題:“希望國產品牌在市場中起主導作用”。正如中國經濟的發展處在由追求數量擴張轉型升級為追求品質的階段,乳業也在升級中高端化,國產品牌要主導本土市場,必須進行產業升級。而經有關數據測算,我國整個乳制品消費對進口產品的依存度為40%,而奶業“十三五”規劃提出“70%的奶源自給率”目標。因此中國奶業發展在國家方正的指導下,定會走向輝煌。
Background:
  In January 2017, general secretary xi jinping's visit to hebei province made a major proposition for the Chinese dairy industry: "hope that domestic brands will play a leading role in the market". As China's eco mic development is the pursuit of quantity expansion phase transformation and upgrading to the pursuit of quality, dairy is the upgrade of high-end, domestic brands to dominate the local market, must carry out the industrial upgrading. According to the relevant data, the total consumption of dairy products in China is 40% of the dependence of the imported products, while the 13th five-year plan of the dairy industry puts forward the target of "70% of the milk supply rate". Therefore, the development of Chinese dairy industry under the guidance of the national direction will surely go to glory.
上頁
下頁

洞見:

  中國乳制品市場仍是全龍頭更大的增長市場,2016年,中國各部委聯合發布了《全國奶業發展規劃(2016-2020年)》,對“十三五”時期奶業發展做出了總體規劃和系統部署,以此促進中國奶業發展,改變我國奶業“大而不強”,供需不平衡、產業競爭力不強,資源環境約束趨緊、進口影響加劇等問題。另,占全國人口一半的農村居民因為收入水平的提高將成為,奶品更大的消費群體,奶類消費增長蘊含著巨大潛力,未來一個時期,中國乳制品市場仍是全龍頭更大的增長市場。
Insight:
  Chinese dairy market is still the world's largest growth market, in 2016, China ministries jointly issued the national dairy industry development plan (2016-2020) ", "much starker choices-and graver consequences-in" dairy industry development has made the overall planning and system deployment, in order to promote the development of China's dairy industry, the change of our country's dairy industry "big but t strong", the imbalance between supply and demand, the industrial competitiveness is t strong, the resources and environment influence is aggravated a tighter constraints, the import. The other half of the population of the rural residents because of the increase of the income level will be milk the biggest consumption group, dairy consumption growth contains a huge potential, a future period, China's dairy market is still the world's largest growth market.

解決:

  該創意構思來源于企業對產品的開發、經營態度以及為消費者帶來的好處。企業產品材料來源安全、生產安全、產品出廠安全、消費者便可放心。同時安全品質產品能夠帶來促進健康、愉悅身心的益處,從而提高消費者購買數量,進而為企業帶來經濟創收、品牌推廣的益處。“安益” 充分體現了企業與消費者的互助互進作用,不僅體現企業注重安全與營養健康,也給予消費者正面、陽光、美好的聯想,有助于建立良好的企業形象和口碑傳播。
Solution:
  The idea originates from the company's development, management attitude and benefits to consumers. Safety of product materials, production safety, product safety, consumers can rest assured. At the same time, the safe quality products can bring the benefits of promoting health and well-being, thus improving the purchase quantity of consumers, thus bringing the benefits of eco mic income generation and brand promotion to enterprises. "Also" fully reflects the enterprise and the consumer's help and into the role, t only embodies enterprise pay attention to safety and nutrition and health, also giving consumers positive, sunshine, good le vo, and help to establish a good corporate image and word-of-mouth.

Perspectives

北京大學

北京大學

    北京大學作為中國學府、百年老校,其深厚的文化底蘊,不言而喻。北大向

膳為逸品

膳為逸品

  背景: 中國保健品市場空間巨大,中國消費者平均用于保健品方面的花費只占其

英特帕克

英特帕克

  背景: 英特帕克智能停車機器人(重慶)有限公司主要經營智能停車機器人的

Work

龍頭品質, 中國氣質
專業詞語戰略及品牌全案策劃公司
已幫助5000多家客戶實現品牌夢想
90年代,鷹隼試翼……
詞語戰略及品牌全案代表品牌
新世紀,披荊斬棘……
奠定國內全案策劃行業發展
今天,成就現在……
堅持商業與美的融合
明天,改變未來……
開拓戰略整合及全案新方向
關于先知中國
先知中國——中國更強大的戰略,更系統的全案,建立了詞語戰略和強大原型理論體系。
先知專注于戰略營銷和品牌全案,幫助5000多個品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
先知確信,面對新經濟挑戰,整合者及專業者才勝利者。昨天,我們定義了詞語戰略和品牌全案。今天,我們不斷超越自己,為行業格局確立發展方 向。
詞語戰略,給定戰略方向,贏得心智資源,獲取無爭格局。
先知一步,成就偉業。

如何降低營銷傳播成本,累積品牌資產,成就強大品牌

立即致電 010-56018888

可獲得專業品牌顧問支持,讓品牌少走彎路,幫企業家做好生意。

商標注冊排查
駁回風險評估
商標查詢
歡迎撥打先知對咨詢電話:
010-56018888

您也可以咨詢我們的在線客服
在線咨詢 QQ咨詢
福彩中奖条幅