強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 強大全案

培頓

與國際名校接軌更佳捷徑

項目背景:
       教育培訓市場正向更加細分的趨勢邁進,高、中、低不同層次的培訓需求正在尋找合適的溝通渠道。早在2004年,城市居民人均教育培訓支出已達1012.85元,以7.4%的比例高居家庭消費支出的位。截至2004年底,除去國家高等教育,單論各種相關培訓市場,產值已達百億的規模,且正以每年30%以上的速度迅速增長。到了2006年,這個市場已經發展到上千億元規模。教育培訓市場利潤豐厚,而進入的技術壁壘和資金壁壘卻比較低,已被公認為是朝陽產業和更具錢景的市場之一。
Background of the project:
       The market of education and training turns into more segments market trends, high, medium and low levels of training needs is looking for the appropriate communication channels. Early in 2004, the education and training expenditureof per capita urban residents reached 1012.85 Yuan, Become households ' consumption firstwith 7.4% high proportion ,. By the end of 2004, excluding national higher education, as training market, the scale of production has reached tens of billions, and is growing at a rate of 30% per year rapidly. By the year 2006, the market size has grown to hundreds of billions of Yuan. It’s lucrative in the market of education and training, and the barriers of technicaland financialaccess to trade are relatively low, has been recognized as a rising industry and one of the most promising markets.

上頁
下頁

洞見:
      培訓教育市場已跨入理性化、細分化發展軌道。在這個細分化的市場,有許多有創新、有品質的培訓機構還沒有發展起來,就陷入同行的茫茫大海中,因為找不到生源而死亡。根據我們分析,被淘汰的機構關鍵原因在于這些培訓機構獲取生源的渠道不暢,力量太弱,沒有能力站穩腳跟。但很多例子證明,從目前的現實情況看,整個教育培訓市場的需求富有彈性而且呈現高、中、低不同層次,不同的機構都可以在不同的層次生存。現在主要的問題是由于眾多教育培訓機構遍地開花,一方面各種機構推廣模式單一,導致眾多學員無法及時了解相關信息;另一方面求學者面對眾多機構,無從選擇。
Insight:
       Training and education market has entered into the rational, subdivision development rail. In this segmentation market, has many in vative and quality training institutions have t yet developed into a peer in the vast sea, die because lack of students. According to our analysis, the reason that these training institutions out is obstructed channel. is too weak and unable to stand. But a lot of examples show, from the reality of the current situation, the whole education and training market needs are flexible, have high ,medium and low levels, different institutions can survive in different levels. Now the main problem is all over because of the many education and training institutions, on the one hand is  single modepromoting, leading to workers failing to k w timely information; learners face many organizations on the other hand, have choice.

解決方案:
       針對我國培訓教育行業市場發展趨勢的研究,先知命名團隊為其命名“培頓”。“培”即培養和訓練,幫助和引導成長,即培育,培訓。“頓”作名稱詞用,亦有立刻,馬上之意。“培頓”名稱構思簡約大氣,有外美感,創意思路圍繞著本企業與國外名校直接接軌的“英語系統培訓”的核心業務項目來展開聯想。“培頓”凸顯出了“英語培訓”系統學習全面精準到位,能讓客戶實現自己的目標。“培頓”是適合國際通用名稱,此名稱行業屬性特征凸出,與同行業品牌名稱區隔明顯,能夠快速占據目標客戶的心智資源,充分體現名稱即本體作為命名藝術的至高境界。
Solution:
       Aiming at the development trend of China's consulting market and the unique industry , Wevin naming team name "Peidun" for it,"Pei" is to help and guide the growth, cultivation and training. "" As a name, there is immediately, meaning at once. "Peidun" name is under consideration for great meaning, with outer beauty, creative thinking around the enterprise connect directly with schools abroad "English system training" project to expand core business association. "Peidun" highlights "English training" learning system comprehensive precision, guide customers to achieve their goals. "Peidun" is suitable for the international generic names, the name protrude property features ,quite different to the brand in the same industry, can  occupy the target customersmental resources quickly, fully embodies the name’s Supreme State of art as ontology .

Perspectives

膳為逸品

膳為逸品

  背景: 中國保健品市場空間巨大,中國消費者平均用于保健品方面的花費只占其

英特帕克

英特帕克

  背景: 英特帕克智能停車機器人(重慶)有限公司主要經營智能停車機器人的

北京大學

北京大學

    北京大學作為中國學府、百年老校,其深厚的文化底蘊,不言而喻。北大向

Work

龍頭品質, 中國氣質
專業詞語戰略及品牌全案策劃公司
已幫助5000多家客戶實現品牌夢想
90年代,鷹隼試翼……
詞語戰略及品牌全案代表品牌
新世紀,披荊斬棘……
奠定國內全案策劃行業發展
今天,成就現在……
堅持商業與美的融合
明天,改變未來……
開拓戰略整合及全案新方向
關于先知中國
先知中國——中國更強大的戰略,更系統的全案,建立了詞語戰略和強大原型理論體系。
先知專注于戰略營銷和品牌全案,幫助5000多個品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
先知確信,面對新經濟挑戰,整合者及專業者才勝利者。昨天,我們定義了詞語戰略和品牌全案。今天,我們不斷超越自己,為行業格局確立發展方 向。
詞語戰略,給定戰略方向,贏得心智資源,獲取無爭格局。
先知一步,成就偉業。

如何降低營銷傳播成本,累積品牌資產,成就強大品牌

立即致電 010-56018888

可獲得專業品牌顧問支持,讓品牌少走彎路,幫企業家做好生意。

商標注冊排查
駁回風險評估
商標查詢
歡迎撥打先知對咨詢電話:
010-56018888

您也可以咨詢我們的在線客服
在線咨詢 QQ咨詢
福彩中奖条幅