德國卡赫

洞見：
       分析了國內外清洗企業名稱及品牌理念之后， 先知命名緊貼公司產品及行業屬性，產品特征，目標消費人群，從受眾心理需求、功能需求、名稱抽象性、具象性四個維度出發，為Karcher量身打造相宜的中英文名稱。本次名稱以品牌差異化為突破口，名稱更傾向德式硬朗風格的解讀，體現著良好社會責任感的品牌形象，由此展開的新品牌的創建。
Insight:
       Analysis of the domestic and foreign cleaning business name and brand philosophy after the Wewin named close to the products of the company and the industry attributes, product characteristics, target consumer groups, from the psychological needs of the audience, functional requirements, name abstract, concrete four dimensions of Karcher to create appropriate name in English. The name to brand differentiation of as a breakthrough point, the name more likely at Hale style interpretation, which embodies the good social sense of responsibility of the brand image, thus expand the new brand created.

解決：
       先知命名團隊經過漢語語音、語義測試，五維度語言測試，先知提供了充分滿足客戶要求的“卡”等一系列創新名稱。更終，“卡赫”從眾多個優秀名稱中脫穎而出。新名稱表達了Karcher集團在國內聚合產品力量，讓清洗行業的定位更加清晰，暗示在母公司及過去的蓬勃發展基礎上不斷續寫新篇章的美好希望。新中文名稱簡單好記，與英文發音高度匹配。
Solve：
       The Wewin named team after Chinese voice, semantic testing, the five dimensional language testing, the Wewin provides a full meet customer requirements of the "Ka" and a series of in vative names. Finally, "Karcher" from more than 1000 outstanding talent showing itself. The new name expressed Karcher group in the domestic polymerization product strength, let the cleaning industry leader brand positioning more clearly, suggesting that in the parent company and the past rapid development of continuous writing a new chapter of hope for a better.