強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 品牌全案

英國勵展

百年國際品牌的本土化

背景:
       英國Reed Exhibition集團大中華區是龍頭的展覽及會議活動主辦機構。勵展博覽集團在龍頭各地擁有3,700多位員工,在43個國家舉辦 500多個展會項目,其展覽及會議組合為跨美洲、歐洲、中東、亞太和非洲地區43個行業部門提供服務。2014年,勵展博覽集團舉辦的展會吸引了來自龍頭 各地的700余萬名參與者,為客戶達成了數十億美元的業務交易。勵展博覽集團是勵德愛思唯爾集團(Reed Elsevier)的成員之一。
Background:
       UK Exhibition ReedE group of Greater China is the world's leading exhibition and conference organization. Reed Exhibitions around the world with more than 3700 employees, more than 500 exhibition held in 43 countries, combination of exhibitions and conferences across America, Europe, the Middle East, Asia and Africa area 43 sectors to provide services. In 2014, reed exhibitions held in the exhibition attracted from around the world more than 700 million participants, for customers to reach the billions of dollars in business transactions. Reed reed Elsevier group (Reed Elsevier) one of the members.

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洞見:
       為完成這個國際項目,先知組成了由項目整合經理、資深品牌顧問及創意人員組成的專業項目團隊。在非常緊迫的時間內,我們的工作高效而有序,整個項目團隊對這個英國偉大企業的誕生投入了不計其數的時間和精力。先知團隊對目前展中國及國際覽展示市場情況,包括未來國內市場及國際市場的發展趨勢做了充分詳細的調研及分析討論。中國展覽市場擁有非常好的發展前景。目前中國展覽展示市場上還沒有強勢品牌占據消費者心智,這對于ReedE Exhibition集團來說是個千載難逢的機遇。
Insight:
       To complete this international project, the prophet is composed of professional project team, which is composed of project integration manager, senior brand consultant and creative staff.. In a very tight time, our work is efficient and orderly, the entire project team to the birth of the great British enterprise has invested countless time and energy. The prophet team on the current development of China and international exhibition display market, including the future development trend of the domestic market and international market made fully detailed investigation and discussion. China exhibition market has a very good prospects for development. At present China exhibition display on the market is t strong brands occupy the minds of consumers, which for ReedE exhibition group is a golden opportunity.
 

解決:
       先知團隊經過大量的調研發現,隨著時代發展英文直譯逐漸呈現出明顯的劣勢,很多英文直譯并不符合中國消費者習慣,讓人難以接受,更不用說牢記了,這樣的產品很容易在激烈的市場競爭中被淘汰。因此這次詞語戰略突破了固有思維的限制。
       先知團隊經過漢語語音、語義測試,四維度語言測試,提供了充分滿足客戶要求的“勵展”等一系列創新名稱。更終,“勵展”從這些優秀名稱中脫穎而出。勵展表達了集團在國內積極向上的力量,同時名稱即是定位,體現了公司及品牌所在行業的鮮明特征,以及在母公司及過去的蓬勃發展基礎上不斷續寫新篇章的美好希望。
Solve:
       The prophet team after a lot of research found that with the development of the times to the English translation, gradually showing a distinct disadvantage, many English translation, which does t conform to the Chinese consumer habits, make it difficult for people to accept, let alone remember. This product is easy to be eliminated in the fierce competition in the market. So the strategy broke the limit of the inherent thinking..
       Prophet team after the Chinese phonetic and semantic tests, four dimensions of language testing, that provides a fully meet customer requirements "Reed" and so on a series of new strategys. Finally, "Reed" from these outstanding talent showing itself. Reed expressed group in the positive power. At the same time, the strategy of which is positioned, reflecting the distinctive features of the company and brand industry, and in the parent company and the past rapid development of continuous writing a new chapter of hope for a better.

Perspectives

邦悅

邦悅

   通過對客戶群體的深入分析,先知創意了一批符合網站特色,同時也兼具

通惠河畔

通惠河畔

    通惠河畔這個名稱本身就很有詩意,仿佛回到了古代的運河文化中,回到了

長信醫療

長信醫療

  背景: 長信醫療集團是由北京中醫藥大學東直門醫院疼痛中心主任、北京中醫

Work

龍頭品質, 中國氣質
專業詞語戰略及品牌全案策劃公司
已幫助5000多家客戶實現品牌夢想
90年代,鷹隼試翼……
詞語戰略及品牌全案代表品牌
新世紀,披荊斬棘……
奠定國內全案策劃行業發展
今天,成就現在……
堅持商業與美的融合
明天,改變未來……
開拓戰略整合及全案新方向
關于先知中國
先知中國——中國更強大的戰略,更系統的全案,建立了詞語戰略和強大原型理論體系。
先知專注于戰略營銷和品牌全案,幫助6國500+品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
先知確信,面對新經濟挑戰,整合者及專業者才勝利者。昨天,我們定義了詞語戰略和品牌全案。今天,我們不斷超越自己,為行業格局確立發展方 向。
詞語戰略,給定戰略方向,贏得心智資源,獲取無爭格局。
先知一步,成就偉業。

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