強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 品牌全案

盛美牧業

遼寧牧業龍頭企業

項目背景:
本溪盛美牧業是一個集種雞飼養、雞雛孵化、飼料生產、肉雞食品加工、生物有機肥生產為一體的現代化肉雞加工企業,并建立了以本溪為生產加工基地,以沈陽為核心,輻射鞍山、撫順、丹東、遼陽等遼寧中部城市群的肉雞生產加工直銷的網絡。總投資超過4.5億元,企業每年可實現產值25.8億元,增加值6.5億元,利稅1.4億元,是明山地區更大的農業產業化龍頭企業之一。為了拓展市場,讓企業從遼寧省推向全國、推向龍頭,品牌戰略是其中不可或缺的關鍵一環。對于企業來說,品牌的度和傳播度就是無形的資產,要想獲得更好的推廣和傳播,首先就要給公司企業起一個合適、好聽的名字。尤其是像牧業這種傳統產業,想要在已經日趨成熟的市場創新經營,一個好名字是企業成功的步。為達成公司企業成為全國范圍內大型龍頭企業的愿景,他們找到了先知中國為其做品牌中文起名。
Project background:
Benxi Shengmei animal husbandry is a modern broiler processing enterprise including breeding, hatching chicks, fodder production, broiler food processing, bio organic fertilizer production , and set up in Benxi as its production base. Its broiler production and processing direct sales network covering Anshan, Fushun, Dandong, Liaoyang and other central city group of Liaoning, with Shenyang as its core. The total investment over 450 million yuan, the annual output value is 2.58 billion yuan, the added value is 650 million yuan, taxation of profit is  140 million yuan. The enterprise is one of the biggest leading enterprises of agricultural industrialization in Mingshan area.In order to expand the market, promote the enterprise from Liaoning province to the country, to the world, the brand strategy is the most indispensable key link. For enterprise, brand awareness and propagation are intangible assets, to promote and spread further, we should give the company a proper, good listening name. Especially as the traditional animal husbandry industry. In order to in vate manage in this increasingly matured market , a good name is the first step to the success of an enterprise.To achieve the nationwide leading enterprise vision,the enterprise come to find us Wevin to give them a brand name in Chinese.

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面臨挑戰:
牧業屬于產業,屬于傳統產業。而如今的時代第三產業的發展勢頭已經遠遠超過的產業。未來能在當今的市場獲得更好的發展,產業紛紛轉型,通過整合資源和搭建平臺,聯合網絡資源整合,已經形成了、三產業緊密互聯的狀態,單一的生產加工企業已經不能在當前新新社會中擁有優勢。現階段,我國畜牧業正處在由傳統向現代加速轉型的進程中,呈現出一些新的特征,但是近兩年出現了一些新問題需要正視,未來我國畜牧業的發展仍是機遇與挑戰并存。未來人們對畜產品的消費需求不可抑制,畜牧業仍是農業和農村經濟發展中更具活力的增長點和朝陽產業,關鍵是在畜牧業生產過程中要提高飼料、養殖、防控的科技含量,努力向社會提供安全、營養、美味的畜產品。在此我們堅信未來畜牧業會沿著穩定健康的軌道前進。
Facing the challenge:
From the company's attributes, animal husbandry is the first industry, belong to the traditional industry. Now the era of the third industry development momentum surpassed the first industry. To achieve a better development in the future market, the first industry transition one after a ther, through the integration of resources, building a platform and combining cyber source, has formed the first and the third industry closely interconnected state, single production and processing enterprises can’t possess advantages in this new society.At present, the animal husbandry industry in our country is speeding up the transition from tradition to modernity, showing some new characteristics, but in the last two years there are some new problems need to face, the future development of animal husbandry in China still combines opportunities and challenges . In the future people's consumption need to the livestock product can t be suppressed, animal husbandry would be the most dynamic industry in the agricultural and rural eco mic development area , the key of the animal husbandry production process is to improve the tech logy content of feeding, breeding, prevention and control, and strive to provide safe, nutritious, delicious animal products. We firmly believe that the future of animal husbandry will march forward along the healthy and stable track.

 

解決方案:
要想打造一個全新的牧業品牌,起名是步的,因為一個好名字可以給企業非常好的傳播度和識別度,讓企業在將來的推廣和發展中可以起到事半功倍的作用。先知命名團隊在接到這個命名后,對中國現有市場和國外企業成功案例做了詳細而周全的調研,對本公司的命名做了初步總結,認為本公司的命名應該從國際感、可識別度方面入手。通過大量的起名、篩選,更終確定了盛美這個名字。盛美有繁盛、盛大、美好的意境,對于牧業來說,消費者更多的考慮是食品安全問題,盛美具有天然美好的屬性,消費者看到之后容易產生好的聯想,給人以安定感;同時,名稱具有國際范,大氣,對于未來品牌的全國、推廣來說都非常有利。另外,從設計角度來講,盛美擁有更好看的結構和可設計度,對于品牌傳播來說尤其有利。
The solution:
To create a new animal husbandry brand name, is the very first step, because a good name can give the enterprise a very good propagation and recognition, so that the enterprise could yield twice the result with half the effort in its future promotion and development. Our Wevin naming team after receiving the mission, has done a detailed and comprehensive research to the Chinese existing markets and successful foreign famous enterprises cases. After done a preliminary conclusion, we believe we  should naming from the international sense and recognisable degree.By screening a large number of names, we ultimately determine the name Shengmei. Shengmei means bloom, grand, beautiful and contains other artistic conception. For the animal husbandry, consumers cares more about the issue of food safety. Shengmei has natural good attributes. It’s easy to produce a good association and a sense of stability to consumers. At the same time, this name has an international sense.It’s good for its global promotion of the brand  in the future.In addition, from its design perspective, Shengmei has a beautiful structure and easy to be designed, which could be particularly advantageous for the brand propagation.
 

Perspectives

科眾

科眾

  背景: 據公安部交管局統計,截至2016年底,全國機動車保有量達2.9億輛,其中汽

亞洲新聞臺

亞洲新聞臺

    2008年,先知總顧問王思翰先生接受了新加坡亞洲新聞頻道的專訪,王思翰先生

天融信

天融信

   先知為天融做的命名及企業宣傳冊圍繞其企業文化和理念,內容豐富而條理清

Work

龍頭品質, 中國氣質
專業詞語戰略及品牌全案策劃公司
已幫助5000多家客戶實現品牌夢想
90年代,鷹隼試翼……
詞語戰略及品牌全案代表品牌
新世紀,披荊斬棘……
奠定國內全案策劃行業發展
今天,成就現在……
堅持商業與美的融合
明天,改變未來……
開拓戰略整合及全案新方向
關于先知中國
先知中國——中國更強大的戰略,更系統的全案,建立了詞語戰略和強大原型理論體系。
先知專注于戰略營銷和品牌全案,幫助6國500+品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
先知確信,面對新經濟挑戰,整合者及專業者才勝利者。昨天,我們定義了詞語戰略和品牌全案。今天,我們不斷超越自己,為行業格局確立發展方 向。
詞語戰略,給定戰略方向,贏得心智資源,獲取無爭格局。
先知一步,成就偉業。

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